SOCIAL MEDIA BRAND DESIGN

Your Social Media Brand will have to follow a consistency in presenting your company with the same brand personality you chose for your Brand Guide.

Image Source: behance.net

LIST OF ASSETS FOR SOCIAL MEDIA

  1. Profile Picture Design
  2. Cover Image Design
  3. Profile Page Layout Design
  4. Platform-specific Profile Branding

5 GUIDELINES FOR SOCIAL MEDIA CONTENT DESIGN

  1. Create posts which are helpful to your users
  2. Create a variety of designs that work well together
  3. Be consistent with the design on your Profile Page
  4. Design Themes and Templates
  5. Adjust Design once you have some analytics

PLAN YOUR SOCIAL MEDIA DESIGN STRATEGY

Image Source: behance.net

  1. Narrow down your audience for each channel
  2. Choose the best platforms for your audience
  3. Research the best content for each platform
  4. Create a documented plan:
  • Planning future content
  • Set a goal for the content
  • The audience
  • Check your competitor’s content
  • Choose your media
  • Write the copy
  • Stick to dimensions

Social Media Platforms Image Dimensions in px

InstagramTwitterFacebookLinkedInYouTube
Profile
Picture		110 x 110400 x 400180 x 180200 x 200800 x 800
Square
Image		1080 x 1080
Portrait
Image		1080 x 1350
Instagram
Stories		1080 x 1920
Cover
Image		1500 x 500820 x 3121584 x 3962560 x 1440
Content
Image		1024 x 5121200 x 6301104 x 736
FB Event
Image		1920 x 1080
Company
Profile
Picture		300 x 300
Company
Cover
Image		1192 x 220
Video
Thumbnail		1280 x 720
Source: 99designs.ca